When you look at an advertisement or the media, who do you see? Chances are, you will probably be looking at a model who is perfectly groomed. They have the perfect outfit, hair, teeth, face, perfect abilities. What do you think about that? What kind of message does it send to our children?
If you are anything like Katie Driscoll, chairman of the non-profit organization, “Changing the Face of Beauty” you see advertising and media as an opportunity to change perceptions of people with disabilities, as well as create greater opportunity for them.
“Changing the Face of Beauty” started when Driscoll and her husband wanted to make the world a better place for their daughter, who has Down’s syndrome. They noticed that there weren’t people like their daughter in the media, and they wanted to change that.
Since then, “Changing the Face of Beauty” has taken off. They have been interviewed on several major news networks and have found over 100 partners who were more than willing to ‘change the face of beauty’ in their own advertising. This wonderful non-profit has also helped to get the first model with Down’s syndrome on the runway at New York Fashion week in 2015.
With all of these exciting changes and outlooks coming to the world of fashion, Ruffles and Tutu’s wanted to help with the cause. We believe that everyone should have the opportunity to be seen and to feel good about themselves.
We carry unique couture items that can be worn every day, as well as special occasions such as weddings, holidays, and baptisms. We figured, “Every one of all abilities and needs attend these type of events, we need to market it that way.” And so we decided to work towards ‘changing the face of beauty’ in our own marketing. With several recent photoshoots, we featured multiple models of mixed abilities, and they looked stunning! The joy on their faces really lit up the scene!
“Changing the Face of Beauty” is not just about making someone with disabilities feel pretty, it’s about making them feel heard and noticed. So often, they are hidden away or grouped with other people who have disabilities. “Changing the Face of Beauty” is showing the world that people with disabilities don’t have to be separated from everyone else. We are all human, and we all deserve to be loved and included. Ruffles and Tutu’s is so proud to be taking a part of this movement, and we can’t wait to see where this journey goes!
Audra Harris is a freelance writer and a teacher turned stay at home mom. You can read about all of her misadventures and parenting ideas on her own blog: